The agency will reportedly develop through the-line advertising and activation projects for Red Rock, KK and Double Deer, sharing InBev’s China portfolio with JWT, which as the company’s principal creative partner in the market will continue to service the Sedrin beer brand.
Other brands in the Chinese market consist of Bai Sha, Jinling, Jinlongquan, Zhujiang and Zhujiang draught.
The appointment of TBWA follows the high profile acquisition of Anheuser-Busch by InBev at the end of last year.
Other brands in the Chinese market consist of Bai Sha, Jinling, Jinlongquan, Zhujiang and Zhujiang draught.
The appointment of TBWA follows the high profile acquisition of Anheuser-Busch by InBev at the end of last year.
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