Indolakto appoints agency for Indomilk CalciSkim

The appointment came after a pitch that included two other unidentified agencies. The task includes all above- and below-the-line creative work, as well as public relations duties.

This win adds to the growing portfolio of brands JWT handles for Indofood, including Chitato chips and Pop Mie instant noodles.

Lulut Asmoro, CEO of JWT Jakarta, said that the agency was 'thrilled' that the partnership continues to deepen and grow.

JWT Indonesia has chalked up several new business wins this year, including American Standard and three Indosat brands. It was also tapped last week to promote M-150, an energy drink manufactured by Thai specialty drinks manufacturer Osotspa.