Industry veteran takes ECD role at Integer Group Asia

Fordyce joins regional MD Dan Paris to form the regional leadership for this new network.

Fordyce has 20 years' experience in the ad industry, having started his career in New Zealand. Prior to his appointment, he worked as creative director at Tequila Singapore and has been with the TBWA Group in Singapore since 2004.

In his new role, Fordyce will work across the agency's five Asia-Pacific offices developing integrated shopper solutions on major clients, including Procter & Gamble, Havaianas and Asia Square. He has been recognised at major award shows including Caples, New York Festivals, DM Asia and New Zealand Advertising Effectiveness awards.

Speaking of his appointment, Fordyce said, “There is no doubt that shopper marketing represents a major part of the future for integrated communications and it is very exciting for me to be part of this evolution of marketing services.”

Paris added, “After almost a decade of working alongside Graham on various key clients across Asia, his capabilities and skills in retail and loyalty marketing make him the perfect choice for me to drive the development of the Integer Group Network in the integrated shopper marketing space across Asia.”

The Integer Group is a promotional, retail and shopper marketing agency under Omnicom Group with international offices in Africa, Asia, Australia, Europe, North and South America and the Middle East.