João Braga joins Publicis Groupe Hong Kong as global ECD

Publicis Groupe Hong Kong has appointed João Braga as global executive creative director.

In his new role, Braga will work closely with Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, and report to Tom Kao, CEO of Publicis Groupe Hong Kong.

Braga, a globally awarded creative leader with 20 years of experience across four continents, relocates to Hong Kong after serving as the national chief creative officer at Wunderman Thompson Australia. In this role, he led multi-disciplinary teams across three offices—Sydney, Melbourne, and Perth—and was a member of the network's Global Creative Council. Prior to this, he spent six years in Southeast Asia, holding chief creative officer roles at J. Walter Thompson Bangkok and across markets including Thailand, Indonesia, the Philippines, Singapore, Malaysia, and Vietnam.

Originally from Brazil, Braga has lived and worked in São Paulo, Lisbon, Singapore, Bangkok, and Sydney. His work has been recognised by prestigious global awards, including Cannes Lions, One Show, D&AD, and the Effies. Earlier in his career, he held leadership positions at Ogilvy Singapore and Publicis Lisbon, starting his advertising journey at Lew'Lara TBWA in Brazil.

On the new position, Braga shared, "Tom and Chris have been doing a stellar job, so my remit is to build upon the already strong culture and impressive set of capabilities to help them shape a world-class playground for creativity and innovation out of Hong Kong. For me, this was also the perfect opportunity to partner with some amazing brands and do work that drives fame and impact at a global scale."

Kao added, "With João's ability to bring different backgrounds, skills and perspectives into the room to create unexpected business solutions, and Chris’ infectious energy and passion for ideas, Publicis Groupe Hong Kong will continue to be an unstoppable creative force in our region.”

Lee concluded, "João and I share the same vision to elevate the work here in Hong Kong so that it will be noticed on a global stage. With his experience and pedigree, we'll create an environment that nurtures our teams to continue creating big ideas that can burst into popular culture."