Building on the success of Museum of Me, which won multiple Cannes Gold Lions, Intel and Projector have launched Me the Musical to promote Intel's Ultrabooks.
The site creates a personal animated movie on a journey through the user's life based on their Facebook profile. The song and dance begins with the user's date of birth, then moves through a series of musical scenes that draw on key themes of each decade from the 1950s to today. Along the way, personal milestones are added including friends from Facebook.
"It is important to celebrate an interesting past with an eye on the future," commented Jayant Murty, Intel’s director of brand strategy and integrated marketing for Asia-Pacific.
The campaign's aim is to highlight the impact technology has made on people's lives.
"The invention of the microprocessor has changed our lives remarkably," Murty said. "Today it is hard to think of a life-changing innovation which isn’t being assisted by computers. But computing itself is evolving and new devices called Ultrabook represent a new era."
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