The internally-driven programme aims to both showcase local creative talent, but also highlight the value and use of personal computers (PCs). Participants are asked to make a short video - from 30 seconds to 70 seconds long - on how the personal computer affects their life.
“We want to showcase the Filipino creativity and skill across the region, and channel it through the usage of a PC,” Randy Kanapi, marketing manager of Intel Philippines, told local media.
Entries can be shot in any format but will need to be converted to an FLV file. The competition closes on 22 July.
Intel-appointed judges will then narrow the entries into a winning short list, from which 'fans' of Intel on its Facebook page will be able to vote for a winner. The top three videos will win an Intel-powered PC each.
Kanapi says the competition is designed to tap into a growing interest in independent film making in the Philippines, with many locally-produced films finding box office success in the local market.