Iris Singapore appoints creative technology director

Reinhard is joining Iris Singapore as creative technology director to help drive the networks innovation strategy. The appointment follows four other hires at Iris Singapore last month, including Shuyau Cheng as creative group head.

Reinhard previously held the position of creative technology lead at Leo Burnett Singapore, and has also worked on a number of award-winning advertising projects at agencies in Australia including Ogilvy, M&C Saatchi and BBDO Melbourne.

"After many years of agency life and seeing how different people work with digital, I am very excited to be starting at Iris, an agency that embraces creative innovation,” said Reinhard.

In his new role, Reinhard will lead the creative tech offering at Iris and drive the agency’s innovation agenda.

Commenting on the appointment, Grant Hunter, regional creative director, APAC at Iris said: “Dean shares our entrepreneurial spirit and hunger for creative innovation. He’ll add further depth and expertise to our regional offering as we seek out extraordinary creative solutions.”

Iris has also announced that it will be bringing in Tim Paramonov as a senior 3D creative, bringing 3D production skills, including in-house animation, into the agency.