Isobar promotes new APAC MD

Isobar today announced that Rohan Lightfoot has been promoted to regional managing director for Asia-Pacific.

With more than 20 years’ experience in the industry, Lightfoot joined Isobar in 2012 as APAC integrated business director. He then became managing director of Isobar Shanghai in March 2014.

As APAC MD, Lightfoot will be in charge of developing regional clients and growing Isobar’s Southeast Asia footprint. He will continue in his role as global client partner for Coca-Cola, which he has handled since November last year, as he has significantly strengthen Isobar’s relationship with the drinks brand.

Lightfoot played a role in Coca-Cola selecting Dentsu Aegis Network as its media agency of record in China in January.

“It’s an amazingly exciting time to be moving into this new role,” he said. “Brands and businesses need agency partners that can help them win in the digital economy and that means thinking about how technology can accelerate their business and inform their advertising, operational processes, and service offerings.”

Lightfoot takes over the role from Sven Huberts, who has become Isobar’s EMEA director of strategic growth.

Jane Lin-Baden, Isobar APAC CEO, said: “Rohan’s energy, abundant creativity, and his natural ability to manage complex client problems, will make him a great asset for our teams and clients in APAC. He has been instrumental in driving impressive growth for Isobar Shanghai – during his leadership the office has grown by 70 percent, winning new portfolio clients including Unilever and Huawei.”