Jack Morton names new Greater China ECD

Jack Morton has promoted Lucille Essey from executive creative director to Greater China ECD, a newly created role. Based in Hong Kong, Essey will oversee creative operations across Jack Morton's offices in Beijing, Hong Kong, and Shanghai. She reports to Natalie Ackerman, EVP of Greater China, and represents the region in Jack Morton's global creative council.

Essey had a brief stint with the brand experience agency in 2014 before rejoining in 2016. She has applied immersive theatre (a presentation technique which breaks the 'fourth wall' that separates the presenter from the audience) in her work, and has worked on accounts such as Google, BMW, Porsche, Cartier and Magnum.

Meanwhile, Jeremy To is promoted to creative director, Hong Kong, from his former position as senior associate creative director. He has been with the agency for five years, and has been involved in projects for brands such as Google, Nespresso, Marriott International and The Peninsula Hotels's Christmas campaign.