Staff Reporters
Dec 1, 2011

Japan's Mixi inks partnership with Twitter

JAPAN - Japan's leading social network Mixi has partnered with Twitter to develop products, advertising opportunities, and new business services.

Mixi-Twitter joint Christmas app
Mixi-Twitter joint Christmas app

According to Asiajin, the two companies have already launched their first joint-product - Mixixmas, a Christmas themed app that publishes both to Mixi and Twitter.

Mixi has a reported 22 million users, while Twitter has about 16 million.

The social networks will work together on special occassions, but don't appear to have plans to work together on an everyday basis, reports The Next Web.

Twitter and Facebook both gained popularity due to their effectiveness during the Japanese earthquake earlier this year. Twitter and Mixi will also be working together to provide communication enabling services during emergencies and disasters.

 

Source:
Campaign Asia

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Jan 29, 2026

Gemini 3 becomes the default model for AI Overviews

A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.

Jan 29, 2026

Google criticised after blocking measurement ...

YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.

Jan 29, 2026

Inside Campaign Connect Indonesia: what matters to ...

Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.

Jan 29, 2026

Meta hits $200 billion revenue milestone on ...

Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.