social media

May 5, 2025

How Selena Gomez’s album release is a masterclass in TikTok strategy

Gomez's recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of TikTok and short-form video.

May 5, 2025

Zuckerberg says AI could ‘redefine’ Meta’s ad business

Meta’s goal is to move towards a system where businesses only need to state their objective and bank account—AI will handle the rest.

May 5, 2025

Did marketing create the manosphere?

A new report reveals how marketing’s obsession with success and status has fuelled a toxic ideology in young men.

Apr 30, 2025

Why it’s time we took Singaporean content creators more seriously

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

Apr 24, 2025

As Bluesky grows, opportunities abound for pharma brands

The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.