social media

3 days ago

Why Snap’s creative chief is doubling down on ephemeral content

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

4 days ago

The power—and problem—of ‘girl words’ in 2025

Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.

Mar 28, 2025

Brands are addicted to data and it’s killing creativity

In an era where algorithms dominate every decision, brand consultancy founder Upasna Dash argues that true brand power comes not from digital footprints—but from instinct, identity, and a deep understanding of what brings true joy to consumers.

Mar 19, 2025

Nearly 70% of ‘parents’ targeted by ads don’t have kids

The accuracy of socio-demographic targeting in digital advertising has been called into question, with a report revealing a disconnect between targeting assumptions and actual audience composition.

Mar 11, 2025

Unilever CEO: 'Spend on social will jump from 30% to 50%'

Fixing geographical issues in China and Indonesia and accelerating India are among Fernandez’s key priorities.

Feb 27, 2025

Adland has the power to influence social media but who can tame it?

As governments worldwide enforce stricter social media laws, advertisers find themselves at a crossroads—use their influence to hold platforms accountable or risk increased criticism for staying silent?