social media
How YouTube turbocharges brand-creator partnerships
From long-form to Shorts, YouTube offers a powerful ecosystem where creators and brands can co-create stories that resonate—and drive real impact. Here’s how marketers can harness that full potential.
As Bluesky grows, opportunities abound for pharma brands
The likes of Novartis, Bristol Myers Squibb and AstraZeneca have Bluesky accounts, though none are posting.
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Out-of-phone: What happens when creator content leaves the feed?
TikTok’s Dan Page and L’Oréal’s Abhishek Grover share insights from a Southeast Asia-first campaign that tested the power of creator storytelling across screens and cities.
Meta faces scrutiny as FTC antitrust trial begins over Instagram and WhatsApp acquisitions
The Federal Trade Commission’s long-running case against Meta has entered a new legal phase, with Instagram and WhatsApp at the centre of allegations that the tech giant built a social-media monopoly through acquisitions.
Why Snap’s creative chief is doubling down on ephemeral content
EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.
The power—and problem—of ‘girl words’ in 2025
Brands need to understand that women can feel alienated due to the ‘broligarchy’ and the corresponding rise in hate speech.
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