Jor, who has 15 years' experience in the marketing industry, was most recently marketing manager of consumer marketing at the Hong Kong Tourism Board for three years.
Jor reports to Amy Chan, deputy MD of JCDecaux, in leading the company's OOH marketing business, including MTR, Hong Kong International Airport, Macau International Airport, Pacific Place Passages, Ngong Ping 360 and Asia-World Expo.
Jor and her marketing team are already busy preparing for two major upcoming events, one of which is the 'Fly High' awards ceremony for airport advertising campaigns in 2008/ 2009 held on 7 September at the Conrad Hotel.
The other one is 'Innovate Festival 2010' which will roll out across key MTR stations in Hong Kong from mid-September until mid-November and showcase a number of innovative OOH campaigns by brands.
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