Campaign Staff
Aug 28, 2024

Hong Kong Tourism Board looks to revamp "A Symphony of Lights" attraction with new show curator

The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its “A Symphony of Lights” attraction.

Hong Kong Tourism Board looks to revamp
PARTNER CONTENT
 
The Hong Kong Tourism Board (HKTB) is offering a unique and exciting opportunity for visionary creators and curators from around the world to create a revitalised version of one of the world’s most iconic light and sound spectacles — “A Symphony of Lights” (the Show).
 
The Show captivates audiences every night with its stunning display of lasers, multimedia effects, and a score by the Hong Kong Philharmonic Orchestra, all set against the backdrop of the city’s instantly recognisable landmarks like Victoria Harbour. Over the years, the Show creates an experience that has grown to be a major tourist attraction.
 
HKTB is looking for a partner who can revamp the Show and capture the vibrant energy and visual grandeur of Hong Kong. The aims are to make optimal use of the city’s harbourfront resources and offer enchanting experiences for locals and visitors alike.

Open to the world

HKTB has cast a wide net in its search for show curators and is open to accepting proposals from the most qualified and innovative firms globally, who should have a strong track record of large-scale, world-class light displays and/or multimedia shows, creative vision and technical expertise.
 
The revamped Show is scheduled to launch in middle of 2025 and promises to be a dazzling celebration of the best Hong Kong has to offer.

Firms interested in applying to be curators can email HKTB on an official letterhead to obtain the complete set of tender documents.

Source:
Campaign Asia

Related Articles

Just Published

8 hours ago

The anti-trend trend: How Starbucks aspires to use ...

THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.

9 hours ago

STB partners with NBA to attract fans from the region

The Singapore Tourism Board seeks to make the city state an attractive destination for sport fans, as it looks further afield to boost its ambitious goals for inbound visitors.

9 hours ago

X partners with Magnite to boost programmatic ad sales

Magnite joins Google and PubMatic as official third-party sellers of X’s ad inventory which can help fill unsold inventory and attract more advertisers.

9 hours ago

Love looks different in Asia now, and so should ...

More people in Asia are choosing singlehood; it’s time brands moved beyond dated romantic tropes to catch up with times for V-Day marketing, argues this writer.