Jenny Chan 陳詠欣
Jan 15, 2016

Jimmy Lam resurfaces at Leo Digital Network with plan to command 'respect and fear'

SHANGHAI - Jimmy Lam (林俊明) has settled down at Leo Digital Network (利欧数字网络) as its new group chief creative officer, while officially launching a joint creative hot-shop 'Jimmy+Amber' with one of the founders of another agency under the network.

L-R: Liu, Lam
L-R: Liu, Lam
The '+A' hot-shop platform is designed to be an "incubator and accelerator for creative startups" to encourage internal entrepreneurship, while at the same time attracting external talent to join, according to the president of Leo Digital Network, Dalton Zheng (郑晓东).
 
Leo Digital Network is affiliated with Leo Group (利欧股份), established in 2014 when three agencies refused to sell themselves to a conventional advertising network
 
'Jimmy+Amber' will be the first such hot-shop to be inaugurated under the new concept. The 'Amber' in the venture is Amber Liu (刘阳), CEO of Amber Communications (琥珀传播) as well as vice president of Leo Digital Network.
 
"Jimmy is my mentor and I am honoured to start 'Jimmy+Amber' with him, which is us exploring a new business model," said Liu.
 
Lam, one of the most recognised creatives in Greater China, known for his multiple and varied roles in Chinese advertising, exited DDB China last month. Zheng said Lam is a "great addition" to the core creative management team of Leo Digital Network and also effectively enhances the creative competence of the network.
 
Under the '+A' platform, each creative hot-shop that is set up in the future will receive an appropriate commission from the network based on a percentage of its annual revenue. "This distribution mechanism of the internet era will be implemented to motivate every team member and drive the growth of the business," explained Zheng.
 
"I believe that 'Jimmy+Amber' will command both respect and fear from our peers," added Lam. "Our clients will love us for our out-of-the-box business solutions but may also hate us for being candid".

 

Source:
Campaign Asia
Tags

Related Articles

Just Published

11 hours ago

40 Under 40 2024: Lana Zhang, Merkle

Zhang's visionary leadership, dedication to innovation, and contributions to marketing automation have established her as a cornerstone of the industry in China and beyond.

12 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

13 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.

13 hours ago

Publicis' Unilever win solidifies its strength in ...

Dentsu's Carat jumps the most in positioning, WPP's Mindshare sees the biggest fall, while Omnicom's PHD retains the overall lead.