Racheal Lee
Aug 6, 2012

JWT Singapore appoints project director

SINGAPORE - JWT Singapore has named Rachel Koh as its project director to manage and coordinate resources behind all campaigns, from print to integrated.

Rachel Koh
Rachel Koh

“JWT is making strategic investments in highly skilled people to broaden our talent pool, especially in the digital sphere,” said Angus Fraser, managing director of JWT Singapore. “Rachel brings a wealth of experience to the agency, and we’re excited to have her on board.”

With experience from traditional creative to senior digital management, she was most recently with Redworks as head of interactive, where she expanded the team to 30 managers, engineers and web designers.

She started her advertising career as art director at Batey and then at Standard-CDM Singapore, before moving into traffic management at McCann Erickson.

Koh then joined OgilvyOne in 2002, before being promoted to her position at Redworks seven years later. Her expertise includes the management and production of websites, microsites, multimedia CD-ROM, banners, email marketing, Facebook apps, social media content and the application of search tools and techniques.

 

Related Articles

Just Published

2 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

3 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

3 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.

7 hours ago

SearchGPT: How to adapt for the AI search engine era

Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.