JWT's Jitender Dabas joins McCann Delhi

Jitender Dabas replaces Sandip Mahapatra, who will now spearhead integrated planning for McCann Worldgroup. 

Dabas has 14 years experience in the advertising and communications industry. Starting as an account management executive with FCB Ulka, he moved on to strategic planning with Grey and was with the JWT Delhi branch for the last five years.

He has led the thinking on key brands like Hero Honda, Nokia, Pepsi Foods, Sony and Indian National Congress. His role in developing domain expertise in technology and rural consumer behaviour is well-regarded. Rated as one of top five brand pioneers from the global JWT network, last year he has also garnered WPP’s Atticus award for original thinking in marketing and communication.

Commenting on the move, Prasoon Joshi, executive chairman McCann Worldgroup India said, “I immediately knew that Jitender is the kind of planner I have always respected.  Incisive, clear thinking, passionate, he has vision.  His reputation precedes him and I am looking forward to having him work along with our Delhi branch on our extensive brand portfolio."