Susie Sell
Jun 7, 2012

KL's Resorts World Genting calls media pitch

KUALA LUMPUR – Resorts World Genting has called a pitch for its media business, putting incumbent MediaVest on high alert.

Genting Resorts World calls media pitch
Genting Resorts World calls media pitch

The high-profile leisure resort, located just outside of Kuala Lumpur, includes five hotels, around 200 dining and retail outlets and business and convention facilities.

Incumbent Publicis Groupe's MediaVest has held the business since 2005 and defended the account in 2008 following a three-yearly compulsory review.

Around 10 agencies are battling for the account, according to undisclosed sources. The business is believed to be worth around US$5 million each year.

It is understood that the successful agency will be tasked with moving the resort forward in the digital space.

Related Articles

Just Published

41 minutes ago

Agency Report Card 2024: Mindshare

Mindshare faced significant setbacks in APAC in 2024, losing nearly a billion dollars in client business and falling out of Campaign's top 20 rankings, highlighting the need for strategic renewal.

2 hours ago

2025 Cannes Contenders: Dentsu APAC leaders place ...

From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.

3 hours ago

'Media isn’t a commodity. Treating it like one is a ...

Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.

3 hours ago

WPP never seized control of its destiny under Mark ...

Departing CEO had some notable successes, but the company has struggled.