KUALA LUMPUR - Following a prolonged competitive pitch involving nine agencies, OMD Malaysia has won the Resorts World Genting global media account, effective immediately.
The account, estimated at more than US$5 million, was previously held by Publicis Groupe's MediaVest Malaysia.
Following its appointment, OMD Malaysia will be responsible for the resort's offline and online media business in Malaysia and worldwide, with digital a "huge focus going forward", said Margaret Lim, managing director, OMD Malaysia.
Andreas Vogiatzakis, CEO of Omnicom Media Group Malaysia, said OMD won the account with its "strategic orientation and in-depth knowledge of the industry".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
A pair of updates from Google see the tech giant attempt to gain a further foothold in the battle for AI-powered search supremacy.
YouTube owner sent a 'cease and desist' letter to Barb and Kantar Media.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Candid conversations on growth, AI and the cultural trade-offs of scaling brands, with more than 100 marketers in the room.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Meta reports double‑digit year-on-year revenue growth, with advertising once again accounting for almost all of the top line.
