Sophie Chen
Oct 18, 2012

Komli Media gains exclusive rights to Zynga ad inventory in Asia-Pacific

ASIA PACIFIC – Komli Media has gained the exclusive right to sell web display ad and video inventories on all games across the Zynga platform in Asia-Pacific.

Zynga partners with Komli Media
Zynga partners with Komli Media

The markets covered in the agreement comprise Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.

Zynga's more popular games include Farmville and Chefville. 

Prashant Mehta, CEO Komli Media, said: “Zynga is the brand name that comes to mind when you think of social gaming. With millions of monthly active users playing games with Zynga, a whole new category has been created. Zynga and Komli will now allow brands all over Asia to connect and engage with their community in a unique manner.”

“Komli Media has a strong sales presence across Asia Pacific, and is known for their solid relationships with marketing influencers,” said Adam Sussman, head of sales and distribution for Zynga.  “We are happy to partner exclusively with Komli Media, to present our offerings to marketers across the regions.”

According to Zynga, its games reached over 300 million monthly active users in the second quarter of 2012, and grew mobile footprint five-fold in the year to 33 million daily active users, making it the largest mobile gaming network. However, the firm has been facing challenges, such as the transition of the market for social and casual games, moving from PC to mobile devices. Zynga expects to report a net loss of between $90 million and $105 million and also lower its outlook for full year 2012.

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

10 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

11 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

11 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.