Jin Bo
Jan 7, 2011

Lenovo lights up consumers' dreams in latest campaign

Chinese PC maker Lenovo has launched a new round of promotions in China for its ThinkPad products.

Lenovo lights up consumers' dreams in latest campaign

Themed 'Dreams are read', Lenovo asks Chinese consumers to post a short sentence about their dreams on the campaign's dedicated site. These dreams will also be posted on Weibo, a popular Twitter-like service by internet portal Sina.

All the dreams posted will be ranked by popularity every week, and winners will be awarded with the latest ThinkPad models.

Source:
Campaign China

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