Staff Reporters
May 19, 2011

Leo Burnett Hong Kong scoops gold at Clios 2011

GREATER CHINA - 17 Clio awards have been awarded to agencies across the Greater China region with Leo Burnett Hong Kong winning gold for Ikea.

Ikea's 'Trailer'
Ikea's 'Trailer'

The award ceremony takes place at the American Museum of Natural History in New York tonight.

Claiming the only gold for the Greater China region, Leo Burnett Hong Kong received the honours for its 'Trailer' campaign for Ikea in the Out of home category. The campaign also won silver in the Innovative media category. 

The network went on to win a further five awards, including four bronze and one silver.

Leo Burnett in Hong Kong took home three bronze awards for 'Hidden sound' for Zoo Records, 'Nail' for Evergreen Travel, and 'Organic poo' for Organic Baby Food. 

Leo Burnett in Shanghai won silver for 'Non-stick pans' for Supor and bronze for Yang Ai's 'Dark corner/ Despair whirlpool', taking the network's total up to seven awards.

The Ogilvy network also won seven awards, including three silver and four bronze. Ogilvy Beijing won bronze and silver for Greenpeace and BSH's 'Keep your kitchen fresh', respectively. Ogilvy & Mather Shanghai won two silver awards for Midea's 'Antique/ Safe/ Car' and a further two bronze awards for Garmin's 'Sedan/ Truck/ Bus' campaign. The network's final silver went to its office in Hong Kong for Shangri-La's 'It's in our nature'. 

A further silver was awarded to DDB Shanghai and two bronze awards to SenseTeam in Shenzhen and Y&R Beijing, respectively.

 

 

Source:
Campaign China

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 hours ago

McCann, Famous Innovations lead the charge at South ...

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.

7 hours ago

Can retail media compensate for weaknesses in ...

Following reports on declines in performance media earnings, Campaign explores what strategies marketers can employ to navigate this changing landscape—including the promise of retail media.

8 hours ago

Guardian Malaysia wants you to 'own your beautiful' ...

The health and beauty retailer's latest initiative, developed with FCB Shout, challenges traditional notions of beauty.

9 hours ago

Woolley Marketing: An agency village can be the ...

Every marketing ecosystem has its weak link. Darren Woolley explains how to spot—and avoid becoming—the "village idiot" before your agency network collapses under its own weight.