Leo Burnett Singapore appoints Naga DDB veteran as CCO

The appointment was announced by John Kyriakou, CEO at Leo Burnett Group Singapore.

“In filling this role, we conducted a very thorough search for someone who is aligned with our focus on creativity and innovation,” Kyriakou said. “With the help of Mark Tutssel [chief creative officer of Leo Burnett Worldwide], we finally decided on Ted Lim, from just across the border in Malaysia.”

Earlier this year, former group executive creative director at Leo Burnett Singapore Chris Chiu departed the full time role in favour of founding a new creative consultancy.

Lim, meanwhile, left Naga DDB last year after 20 years with the agency before starting his own marketing communications agency, Wanted, servicing clients, creative, digital, design, media and production agencies in Kuala Lumpur, Shanghai and Sydney. Naga DDB later appointed Theerapol Koomsorn to replace Lim.

"Ted is one of the most respected creative leaders in the Asia-Pacific region," Tutssel said. "He is an outstanding talent, with real business acumen.”

Lim will be based on Singapore and will report to Kyriakou. He will also be part of the agency’s global product committee team.

During his time at Naga DDB, Lim worked on more than 50 accounts including DiGi, Perodua, Panasonic, Astro, Nippon Paint, Tourism Malaysia, Carlsberg, Mamee, BMW, Malaysia Airlines, Hong Leong Bank and Prudential Assurance.

He has chaired and judged prestigious advertising award shows in New York, London, Sydney, Tokyo and Istanbul.

Commenting on the appointment, Jarek Ziebinski, president at Leo Burnett Asia-Pacific, said, “We need a mature and well-rounded creative leader to oversee our talented team and deliver against high expectations. With Ted’s impressive track record, I am confident that he will lead Leo Burnett Singapore to realise greater creative ambitions and business growth.”