Lewis PR secures global PR account for Alila group of hotels

The eco-luxe collection of Alila brand of hotels has handed its global PR duties to Lewis PR.

According to Lewis PR, it is the very first time the hotel group has chosen to give its global PR duties to a Singapore agency.

"The aim is to target travellers from UK, US, Europe and Asia to the pan-regional collection of hotels located in exclusive destinations," the spokesperson said.

Alila has opened several new hotels in Asia including Alila Luang Prabang in Laos, Alila Villas Soori in West Bali, Alila Diwa in Goa and an upcoming Alila Bangalore, opening early 2011.