R/GA Singapore wins Nikon global account

Nikon has appointed R/GA Singapore as its global digital agency of record, following a competitive pitch.

R/GA is already working on online campaigns and content across the Japanese camera brand’s full product range. The agency will also handle long-term digital strategy.

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” said Iestyn Keyes, VP and managing director of R/GA Singapore. “We share their dedication to craft and passion for innovation, and look forward to working together.”

Birgitta Olson, general manager of the global marketing and research strategy division at Nikon, said the brand was excited to partner with R/GA Singapore, thanks to its global presence and digital transformation experience. 

In Campaign Asia-Pacific's Asia's Top 1000 Brands report, Nikon dropped from 24 in 2016 to 91 this year.