Faaez Samadi
Jun 28, 2017

R/GA Singapore wins Nikon global account

Agency named digital AOR for camera company.

Iestyn Keyes
Iestyn Keyes

Nikon has appointed R/GA Singapore as its global digital agency of record, following a competitive pitch.

R/GA is already working on online campaigns and content across the Japanese camera brand’s full product range. The agency will also handle long-term digital strategy.

“Nikon is an iconic brand that has always been at the intersection of creativity and technology,” said Iestyn Keyes, VP and managing director of R/GA Singapore. “We share their dedication to craft and passion for innovation, and look forward to working together.”

Birgitta Olson, general manager of the global marketing and research strategy division at Nikon, said the brand was excited to partner with R/GA Singapore, thanks to its global presence and digital transformation experience. 

In Campaign Asia-Pacific's Asia's Top 1000 Brands report, Nikon dropped from 24 in 2016 to 91 this year

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

10 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

10 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.