David Blecken
Nov 3, 2015

Lexus augments Tokyo Motor Show presence with "premium" social-media engagement

TOKYO - Auto shows today are about much more than the physical presence of cars and concept vehicles. At the Tokyo Motor Show, Campaign spoke to Lexus International about how it is using the event to build a stronger emotional connection with potential customers.

From left: Lexus racing drivers Daisuke Ito and Juichi Wakisaka, and brand management GM Atsushi Takada, at the Tokyo Motor Show 2015

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