Lowe Malaysia appoints Brandie Tan as ECD

Having announced the appointment, managing director Khairudin Rahim confirmed that Tan starts in his new role on 15 February, tasked with driving a multi-disciplined approach for a truly integrated creative product.

Widely acknowledged among top creative talents in Asia and currently ranked second in the Philippines creative rankings, Tan returns to Lowe after a stint with BBDO Guerrero, prior to which he was with Lowe Vietnam as a joint-ECD.

Tan takes over from Ng Heok Seong who left Lowe Malaysia after five years with the agency to join EURO RSCG Malaysia as ECD.

Rahim said that Tan joins at a very opportune time in the evolution of Lowe in Malaysia. “Last year, we marked our 50th anniversary in Malaysia, with a series of new clients like F&N Dairies, PlayTV Asia and a private university, plus new assignments from long-standing clients like Etiqa, Walls, IKEA and Unilever,” he said.

Tan has won awards from Cannes, Clio, D&AD, The One Show, Spikes Asia, London International, Asian AdFest, AWARD Awards, DMA Echo, Digital Media Awards, Caples, the Asian Marketing Effectiveness Awards, the local Araw Awards and the Philippine Creative Guild Kidlat Awards, across all media, covering TV, print, radio, direct marketing, digital, outdoor and integrated.

Having often worked on materials for Malaysia at a regional level, Tan said he is excited to be working from within the country. “Khairudin's experience and guidance, along with the Lowe Asia-Pacific network, will make it a fun new challenge."

Tan has led integrated campaigns for numerous clients including Johnson & Johnson, FedEx, Unilever, Procter & Gamble, Bayer, Visa, Ford, Adidas, Nestle, Pepsi, Pizza Hut, Bayan Telecommunications and Pfizer.

Rahim added, “Our focus, as always, will be about building powerful ideas that put our clients’ brand into the heart of popular culture, on and off line.  We have been looking far and wide for someone who will not just help us deliver that, but be a strong and inspiring leader to the agency. Brandie is well worth the wait.   Not only does he have a cupboard full of awards, he also shares our effectiveness mantra and is driven by great integration”.