Maestro Swiss to beef up marketing strategy for Vico and Vochelle

The appointment made recently was seen as a way the two brands are going up against Milo and Cadbury in the chocolate malt beverage and chocolate markets.

Janet Teo, managing director of FutureLab Asia, told Campaign that the main task of this assignment is to change the brand's perception of Vico and Vochelle, as it will take different approaches in the marketing strategy.

"We will have both on-ground and online plans for these two brands, which will be implemented by end of this year, or latest by early next year. We are taking different approaches for them. For the first time Maestro Swiss is investing more in the marketing efforts and trying something completely different," she added.

She noted that it is a "fantastic" assignment for the agency, as it is being given real opportunities to "push the envelope" for both these brands in digital and social media. Nevertheless, Teo said she was unable to share details of upcoming campaigns.

Vico has ambitions of being a staple in Malaysian households, and the agency will be running various initiatives for its target consumer and using some new technology to engage them.

“For Vochelle, we are creating some exciting content that we've never seen here in Malaysia. The team is extremely excited over this assignment,” Teo added.

Vochelle offers a variety of chocolates for everyday consumption and as gifts.