Malaysia Airlines portal gets revamp as one-stop travel website

The website now features a clean fresh look and more simplified navigation. Enhancements include users being able to review promotional deals, book their flight from almost any page and access information on other related travel requirements such as airport transfers, hotels and car rentals.

Dr. Amin Khan, executive vice-president of commercial strategy at Malaysia Airlines, elaborated that the makeover was an integral part of the firm’s efforts to elevate the user experience on the site to create an intimate relationship between the customer and the brand.

“Online booking is nearing its full potential in several world regions. On average, the availability of online booking is the third most important consideration when arranging a trip. Passengers are also showing an increasing willingness to use self-service options when available,” explained Khan.

He adds that after understanding their customer preferences, the firm worked with its travel partners to integrate all components of a trip into the website. “The functional design also significantly improves the navigation experience by providing valuable information and offers. The enhanced usability of the internet booking engine, further simplifies the purchase process while improving conversion and revenue with every booking.”

The website is powered by a multi-channel customer experience platform which enables Malaysia Airlines the online marketing capabilities to attract new audiences, deliver relevant content, optimise site campaigns in real time for increased click-through conversion which ultimately generates revenues.