Jane Leung
Jun 30, 2010

Mark Newton joins Blue Interactive Singapore as group engagement director

SINGAPORE – Blue Interactive, WPP’s digital arm, has appointed Mark Newton (pictured) as group engagement director, reporting to managing director Chester Tan.

Mark Newton group engagement director Blue Interactive Singapore
Mark Newton group engagement director Blue Interactive Singapore

Newton joins Blue from Qais Consulting, in a position as managing director since 2007. Prior to this, he worked at Starcom Mediavest, XM, Yahoo and DoubleClick.

Newton has also worked with advertising agencies such as JWT, Saatchi & Saatchi and Batey.

Managing director Tan said Newton's strong professional history and experience in the industry is a huge advantage to the agency. "That, coupled with a background in traditional advertising and media is quite powerful - especially as the line between digital and traditional marketing continues to blur." 

Newton will be based at Blue's Singapore office.

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