After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
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Publicis CEO Arthur Sadoun will give a sit-down interview on day one.
Board begins formal search for new CEO.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
Activation features two games based on the history of the LGBTQ+ movement.
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