MEC hires Antony Yiu to boost search and performance offering

ASIA-PACIFIC - GroupM’s MEC has appointed Antony Yiu as its head of search and performance in APAC. He will be responsible for developing world-class search and performance hubs in APAC and will report to Ben Poole, head of digital, APAC, Campaign Asia-Pacific confirmed.

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The new appointment, effective immediately, reiterates MEC’s push into digital. According to Poole, clients are asking for more as ecommerce and transactions in digital platforms grow. Clients are also wanting more accountability to understand how digital generates direct business.

“Hiring Antony is a statement of intent that we are fully serious about developing the best search and performance practice in APAC,” Poole said.

Media veteran Yiu has worked in the industry for more than 15 years. He was previously managing director of iProspect in Hong Kong where he helped develop search and digital strategies for clients such as Shangri-La Hotels & Resorts, Sony Consumer Electronics, Ralph Lauren and DBS. Prior to iProspect Hong Kong, Yiu worked in a variety of market research and technology companies in US and Hong Kong, including Google, AdBrite, and TNS.

“Antony’s deep expertise in search, performance and business development will be invaluable for our teams and we look forward to his innovative solutions for our clients and agency partners,” said Stephen Li, MEC’s APAC CEO.

Source:

Campaign Asia