MANILA – Wyeth in the Philippines has appointed MEC to handle both its on-and offline media planning and buying, effective in December.
MEC will be responsible for brands including Promil Pre-School, Progress Pre-School Gold and Bonakid Pre-School.
Malu Vasallo, managing director at MEC Philippines is looking forward to the new partnership. Vasallo came on board earlier this year and is set to develop new business for the media agency.
Wyeth works with Campaigns & Grey for its advertising in the Philippines.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Mak will be succeeded by Guang Cui, currently CEO of Dentsu Creative China, marking the latest in a series of leadership changes across the Group.
Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the world of advertising—complete with half-finished tattoos and a whirlwind of hobbies.
A volleyball aficionado with a knack for adaptability, Afrianto is a passionate marketer who brings agility and responsiveness to evolving consumer needs.
The second iteration of the work targets Singaporeans' love for travel and F1 excitement, showcasing Western Australia's beauty ahead of the Singapore Grand Prix.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
