MANILA – Wyeth in the Philippines has appointed MEC to handle both its on-and offline media planning and buying, effective in December.
MEC will be responsible for brands including Promil Pre-School, Progress Pre-School Gold and Bonakid Pre-School.
Malu Vasallo, managing director at MEC Philippines is looking forward to the new partnership. Vasallo came on board earlier this year and is set to develop new business for the media agency.
Wyeth works with Campaigns & Grey for its advertising in the Philippines.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.
Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.
.png&h=268&w=401&q=100&v=20250320&c=1)
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
