This service analyses various forms of content generated from print and online media and allows marketers to analyse their own news. While it evaluates the overall performance of a communications team, it also tracks performances in different countries of different projects and makes comparisons with competitors.
The criteria used for producing the analysis reports can be altered at any time to accommodate users’ changing needs and there is no limit on the number of reports to be generated from the system.
Jennifer Kok, founder and managing director of Media OutReach, noted that that is the first service that allows customised media analysis reports to be accessible anywhere, anytime.
“From our web-based portal, users can instantly obtain an objective assessment of their media strategies, share such intelligence with stakeholders, and take their communications plans to the next level.”
Media OutReach is also offering users the option to obtain more detailed understanding of the assessments through personalised analyses that cover other elements such as the tonality of the findings and how well key messages are reflected in the media.
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