Staff Reporters
Jun 22, 2018

Media winners: Cannes Lions 2018

Of 85 gongs awards, APAC wins 15, with one Gold and a plethora of Bronze.

'Aussie News Today' took home Gold for Clemenger BBDO Sydney
'Aussie News Today' took home Gold for Clemenger BBDO Sydney

The Grand Prix in the Media category this year went to Mediacom/BBH London for ‘Tesco’s Food Love Stores’.

Asia’s top award was a Gold and Bronze Lion for Clemenger BBDO Sydney for the ‘Aussie News Today’ campaign for Tourism Australia.

Australia also made a clean sweep of the three APAC Silver Lions, one for the much-vaunted ‘Palau Pledge’ by Host/Havas Sydney – it has also won the Grand Prix for Direct and Gold in Brand Experience & Activation.

The other two Silver Lions went to Y&R Melbourne for ‘Sip Safe’ for Monash University, which also won Gold in Health & Wellness and Bronze in Outdoor,  and UM Sydney/Droga5 New York for ‘Dundee’ for Tourism Australia.

There was a sizeable 10 more Bronze Lions for APAC as follows:

  • DDB New Zealand for ‘Fight for Territory’ for Steinlager – this also won three Silver Lions in Direct and Silver and Bronze in Brand Experience & Activation
  • Dentsu Tokyo for ‘Emergency Collectibles’ for Kobe Shimbun – this also won Bronze in Print & Publishing
  • BBDO Lahore for ‘The Bridal Uniform’ for UN Women
  • JWT Bangkok for ‘Home is Not a Boxing Ring’ for Women & Men Progressive Foundation
  • CHE Proximity Melbourne for ‘Carsales AutoAds’ for Carsales.com.au – this also won Silver in Direct
  • BWM Dentsu Melbourne for ‘Disappearing Person Alerts’ for Queensland Police
  • Y&R Auckland for ‘Apocalypse Steve Hansen’ for Arnott’s
  • DDB Auckland for ‘Re:Scam’ for Netsafe
  • CHE Proximity Melbourne for ‘The Billion Point Giveaway’ for Velocity Frequent Flyer
  • PHD Taiwan/Skoda Taiwan/Redbit Pictures for ‘Skoda X Handsome Dancer “Coincidance”’ for Skoda

View all the latest Cannes winners results, plus full coverage from our editors on the ground, here.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Creative Minds: Kate Enright would rather take ...

From breaking into creative via a rap video to creating a magical AI blob, Kate Enright's creative journey has been anything but ordinary.

5 hours ago

40 Under 40 2024: Tom Geekie, Jaywing

His progressive leadership has propelled Jaywing's growth to new heights as shown by a string of new clients, steady growth, and an assured DEI vision.

5 hours ago

Salesforce and Google expand partnership to boost ...

The collaboration offers businesses greater flexibility to develop tailored AI solutions, enabling faster and smarter customer service through multimodal capabilities, real-time insights and seamless platform integrations.

6 hours ago

DoubleVerify to add URL-level reporting amid CASM ...

DoubleVerify and Amazon Ads will introduce transparency upgrades after an Adalytics report linked their platforms to harmful content funding.