Kenny Lim
Jun 3, 2010

MediaCorp seals World Cup telecast for free-to-air TV in Singapore

SINGAPORE - MediaCorp, SingTel and StarHub have reached an agreement to air 'live' four key matches of the 2010 FIFA World Cup on the national broadcaster's free-to-air Channel 5 and HD5 channels in Singapore.

MediaCorp seals World Cup telecast for free-to-air TV in Singapore
MediaCorp will air the opening match, both semi-final matches and the final match 'live' with same/next-day encores.

On the deal, Chang Long Jong, deputy CEO of television at MediaCorp, said: ”We are very happy to have finally sealed this deal. The World Cup is a major event that has a legion of fans in Singapore and we have received many requests to air the matches.”

He added: “As Singapore's national broadcaster, MediaCorp’s overriding consideration was to bring the most significant matches free to all our viewers. MediaCorp is proud to offer our Singapore viewers the chance to catch international sporting events and will continue to telecast landmark ‘live’ sports programmes where possible.”

SingTel and StarHub both announced they had secured the broadcast rights of the 2010 FIFA World Cup tournament last month after a protracted period of negotiations.

However, both cable TV operators are currently facing a revolt by local viewers and approximately 20,000 football fans as subcription fees to watch next month’s tournament are up sevenfold to become the highest in Asia.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

1 day ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

1 day ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.