MediaMind launches platform for new rich media concepts

MediaMind is a provider of digital advertising campaign management solutions to advertising agencies and advertisers. The firm stresses that MediaMind Blocks gives marketers a new outlet to design and produce innovative creative concepts using pre-built packaged code to enable a specific functionality within a media ad. It eliminates the need to create an individual API or code, with each Block being able to be customised within the Flash authoring tool to suit any specific ad within the MediaMind platform.

It also offers a convenient way to incorporate the latest digital concepts including augmented reality, Facebook and Twitter integration, Papervision3D and physics simulation capabilities, into rich media ads. New MediaMind Blocks will be added regularly to keep fresh ideas flowing.

Each MediaMind Block includes full documentation and sample ads to drive innovation, production and global delivery.

“With MediaMind Blocks, marketers now have a myriad of options to develop and execute sophisticated and highly creative rich media experiences,” remarked Gal Trifon, president and CEO of MediaMind, adding that the site makes it convenient and easy for marketers to expedite the creative process with instant production and delivery.