From Germany: 'Uncrashable toy cars', for Merceded-Benz by Jung von Matt/Alster
It's not quite as amusing as the brand's chicken ad (or the Jaguar response) but this spot for Mercedes' collision-avoidance technology is fun nonetheless.
The technology will activate to prevent car-versus-squirrel collisions, right? Right?
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The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
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The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
Your Monday marcomms news starts here: leadership shakeup at JCDecaux ANZ, McDonald's, Australia's third largest advertiser launches a creative review, plus Clemenger's talent grab, and luxury brand wins for We Red Bridge communications.
EXCLUSIVE: The contract will run from 2025 to 2028, with an option for a one-year extension.
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