Knox has been with Ogilvy for six years, leading its creative department to be the market’s largest. He has extensive experience in a range of industries, including packaged goods, retail and government enterprises. Grey says he also has strong credentials in integrated and new media initiatives.
Knox says he is looking forward to working with some old and new faces. "You'd be a fool not to have a tremendous amount of respect for the work Grey has produced over many years. To be working with Nigel [Dawson, creative director], Pete [Becker, head of art], and in fact the whole crew at Grey is an exciting prospect.
“And to be back working with Luke, who places huge value on ideas and chasing opportunities, is terrific." Luke Waldren, managing partner, worked with Knox previously when he was managing director of Badjar Ogilvy.
Paul Gardner, Grey Group Australia group chairman, says the new addition to Grey Melbourne will offer an important boost to the agency’s digital talent stocks. “We have had a terrific team in place at Grey for many years and it was simply time to evolve and to add to our offer to meet new demands and challenges,” he said. “Part of that is building a new digital offer, which we can now proudly say is well-established and winning new assignments."
