Minute Maid exceeds US$1 billion in global retail sales

Minute Maid Pulpy reached the US$1 billion sales mark in only five years. The brand was launched nationally in China in 2005, and is now among the premier juice drink brands in 18 geographies across three continents including Indonesia, Taiwan, Philippines, Thailand and India.  

The success of Minute Maid Pulpy marks the first time that a brand of The Coca-Cola Company, developed and launched in an emerging market, has reached the billion-dollar mark.   

In 2010, Pulpy was introduced in Algeria, Malaysia, Singapore and Vietnam. The brand is poised for further global expansion in 2011.

“The addition of Minute Maid Pulpy to our expanding list of billion dollar brands is a historic milestone for the company and an affirmation of our commitment to the juice business,” said Joseph Tripodi, chief marketing and commercial leadership officer, The Coca-Cola Company.   
  
“The rapid scalability of the Pulpy brand in developing markets is critical to the continued growth of the global juice business of The Coca-Cola Company.  The development in China of the Pulpy brand, one that is now growing share in many other markets, is a testament to the ability of our system to rapidly scale innovation from any part of the world.”
  
Minute Maid Pulpy joins Minute Maid and the Simply beverages as the third billion-dollar brand within the company’s juice and juice drink portfolio. Globally, The Coca-Cola Company is the number one provider of juices and juice drinks.