News Data
Emily Tan
Feb 21, 2017

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

1 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

GroupM restructures across Asia, Indonesia leadership impacted

2 GroupM restructures across Asia, Indonesia leadership impacted

GroupM to merge agency brands into single P&L

3 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

4 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Creative agency shake-up at WPP: Grey to move into Ogilvy Group

5 Creative agency shake-up at WPP: Grey to move into Ogilvy Group

Labubu, the art toy craze and why grown-ups can’t get enough

6 Labubu, the art toy craze and why grown-ups can’t get enough

Lululemon hands media account to GroupM in key Asian markets

7 Lululemon hands media account to GroupM in key Asian markets

How Trust Bank went from zero to a million customers in less than three years

8 How Trust Bank went from zero to a million customers in less than three years

LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

9 LePub Singapore appoints Penny Sadlier as MD, makes five senior hires

Six agencies pitch for Emirates' $126 million global media account

10 Six agencies pitch for Emirates' $126 million global media account

Related Articles

Online video grabbing larger share of brand budgets: AOL study
Mar 10, 2016
Gabey Goh

Online video grabbing larger share of brand ...

Facebook's guide to video advertising in the mobile age
Jul 18, 2017
Mark Rabkin

Facebook's guide to video advertising in the mobile age

Why audio is the new video for advertisers
Sep 15, 2024

Why audio is the new video for advertisers

Snap’s global AR creative lead on turning ads into invitations
Mar 17, 2025
Vinita Bhatia

Snap’s global AR creative lead on turning ads into ...

Just Published

Omnicom set targets to cut staff costs by 10 per cent
18 hours ago
Siobhan Holt

Omnicom set targets to cut staff costs by 10 per cent

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

The AI-powered imperative: How marketers can reach today's evolved consumer
1 day ago
Ben King

The AI-powered imperative: How marketers can reach ...

As AI flips search and viewing habits, Google Singapore’s Ben King breaks down what marketers need to do to keep up and stay relevant.

Meet Lemon Man, Cass Beer's new mascot
1 day ago
Staff Reporters

Meet Lemon Man, Cass Beer's new mascot

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

Ogilvy unifies social media offering in 16 APAC markets
1 day ago
Nikita Mishra

Ogilvy unifies social media offering in 16 APAC markets

In a major overhaul, Ogilvy has consolidated its expertise across 16 markets with 550 specialists to streamline social marketing. Jeremy Webb will lead the offering.