Integrating art into the country’s landscape, the campaign sees hundreds of green silhouettes peeping out from greenery, trees and parks. It captures the attention of commuters and brightens up their day, making their routine daily travelling more interesting each day.
This campaign also works in tandem with National Parks Board’s vision to engage the public in nature appreciation. Gobbler is an associate company of Moove Media, which is a member of ComfortDelGro.
Jayne Kwek, CEO at Moove Media, said, “This is an art installation project that we have embarked on, just like we did with our cows that gave tangible results by bringing smiles to people’s faces, creating surprises in their lives and encouraging them to enjoy nature at the parks.”
A grand prize of a pair of tickets to Paris and consolation prizes, including five pairs of tickets to Hong Kong, will be up for grabs for those who snap a winning portrait with one of these cheeky Gobbler Mascots.
Gobbler will upload the submitted photos to its Facebook page, where there are more prizes to be won for getting friends to 'like' their photos.
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