Byravee Iyer
Nov 20, 2015

More brands keen to take programmatic in-house: MIS

SINGAPORE - Brands in Asia are starting to take certain aspects of programmatic buying in-house, according to a panel discussion at the Marketing Innovation Summit that examined the practical challenges of programmatic buying.

L-R: Jonathan Yang, Hari Shankar and  Yiorgos Hadjiandrea

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