Motor Image Enterprises picks TPR\

Driving development will be a steady pipeline of launches across the entire model range, highlighted by the unveiling of the BRZ, the state-of-the-art sports car, this month.

The all-new Subaru Impreza range will also take centre-stage next month.

Glenn Tan, executive director at Tan Chong International Ltd, “As we position the Subaru brand for greater success in the market, we need a public relations partner that has the depth of knowledge, experience, professionalism and creative talent, in order to position us to achieve our business objectives.”

He went on to say that the agency has demonstrated success with a portfolio of international and local lifestyle clients. “We believe we have now found that expertise in the team at TPR\.”

Commenting on the appointment, Beth Kennedy, executive director at TPR\, said, “The opportunity to work on a brand with the potential of Subaru is a very exciting one. And to be part of a stream of standout initiatives planned to drive brand awareness and desire will provide unique opportunities in the media environment.”