The two companies will handle both offline and online media planning and buying for the entire range of Norton products in the Asia-Pacific region, with a special focus on Southeast Asia, India, Hong Kong and Taiwan.
Connie Kou, Asia Consumer Marketing Manager for Symantec said the company had extended the relationship because of previous good work with the broader account. “MPG and Media Contacts have been our trusted partners for the last two years and we have been rather happy with them. They were a natural choice when we were looking to consolidate Norton brand,” she said.
Gautam Dutt director of Media Contacts Singapore, said things were likely to get tougher in the consumer market that Norton currently thrives in. "During the last couple of years, the company has seen an increase in competitive activity and our objective is to ensure that in this new landscape Norton remains the first choice for consumer," he said.
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