Staff Reporters
Oct 25, 2010

MTV Japan, Australia commission reality programming for international broadcast

ASIA-PACIFIC - MTV Networks today announced the commissioning of two original reality programmes, including MTV Australia's 'Freshwater Blue' and MTV Japan's 'Shibuhara Girls' produced in Asia-Pacific for international broadcast.

MTV Japan, Australia commission reality programming for international broadcast

The programmes are scheduled to air in Japan, Korea, Southeast Asia, Australia, New Zealand and the UK.

Freshwater Blue, released on MTV Australia and MTV New Zealand on 2 December, follows 12 young adults from Sydney's Northern Beaches during the summer following their high school graduation as they embark on their adult lives. The eight-episode half hour series marks MTV Australia's first locally produced reality TV programme, aimed at 16 to 29 year-olds.

Shibuhara Girls, which will debut on MTV Japan during January 2011, is set within Shibuya and Harajuka and follows the real-life trials and tribulations of four young women navigating the competitive worlds of the fashion and entertainment industry. The 12-episode half hour series will also air in Korea, Singapore, Hong Kong, Malaysia, the Philippines and other Asian markets.

A sneak peek of both productions will be shown at the Casbaa Convention kicking off in Hong Kong this week. 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

DoorDash makes bid to buy Deliveroo

The takeover talks come as consolidation within the food delivery service space gathers momentum.

1 hour ago

Vidio’s CMO Teguh Wicaksono on staying 'punk' and ...

A former journalist who became the marketing leader of a 100+-person team at Vidio reveals the secrets to authentic leadership, office politics, and balancing creativity with corporate demands.

1 hour ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.

1 hour ago

11 minutes of fame, many more of regret

Blue Origin’s mission promised empowerment but delivered disappointment—missed opportunities, tone-deaf choices, and a frustrating lack of impact.