Staff Reporters
Oct 25, 2010

MTV Japan, Australia commission reality programming for international broadcast

ASIA-PACIFIC - MTV Networks today announced the commissioning of two original reality programmes, including MTV Australia's 'Freshwater Blue' and MTV Japan's 'Shibuhara Girls' produced in Asia-Pacific for international broadcast.

MTV Japan, Australia commission reality programming for international broadcast

The programmes are scheduled to air in Japan, Korea, Southeast Asia, Australia, New Zealand and the UK.

Freshwater Blue, released on MTV Australia and MTV New Zealand on 2 December, follows 12 young adults from Sydney's Northern Beaches during the summer following their high school graduation as they embark on their adult lives. The eight-episode half hour series marks MTV Australia's first locally produced reality TV programme, aimed at 16 to 29 year-olds.

Shibuhara Girls, which will debut on MTV Japan during January 2011, is set within Shibuya and Harajuka and follows the real-life trials and tribulations of four young women navigating the competitive worlds of the fashion and entertainment industry. The 12-episode half hour series will also air in Korea, Singapore, Hong Kong, Malaysia, the Philippines and other Asian markets.

A sneak peek of both productions will be shown at the Casbaa Convention kicking off in Hong Kong this week. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

October advertiser of the month: 7-Eleven

Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.

3 hours ago

How Trump's presidency will reshape the global tech ...

The US is not an island. Trump's policies will have far-reaching consequences for the global tech ecosystem, with Asia-Pacific feeling the impact acutely, writes Ian Whittaker.

4 hours ago

Malaysia's FashionValet faces corruption probe ...

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

4 hours ago

Move and win roundup: Week of November 11, 2024

Virtue, OpenX, Emotive, Karma Drinks, HOVERAir, APRW, Canara Bank, and more in our weekly roundup of people moves and account wins.