According to local reports, STW is thought to be creating a dedicated agency brand to service the account.
The appointment ends Myer’s six-year relationship with Universal McCann.
The department store chain called the review in August and was believed to have shortlisted Universal McCann, Mitchell & Partners, Mindshare and OMD at the time.
However, in November, Ikon was brought in along with Starcom after Mitchell & Partners had opted out of the review after winning rival department store chain David Jones' $38 million media business.
In February, Badjar Ogilvy retained Myer’s creative account.
The appointment ends Myer’s six-year relationship with Universal McCann.
The department store chain called the review in August and was believed to have shortlisted Universal McCann, Mitchell & Partners, Mindshare and OMD at the time.
However, in November, Ikon was brought in along with Starcom after Mitchell & Partners had opted out of the review after winning rival department store chain David Jones' $38 million media business.
In February, Badjar Ogilvy retained Myer’s creative account.
