Staff Reporters
Mar 23, 2012

NETS hands its buying, planning to Initiative Singapore

SINGAPORE - NETS (Network for Electronic Transfers) has handed its media planning and buying duties to Initiative Singapore.

Pat Lim, managing director of Initiative Singapore
Pat Lim, managing director of Initiative Singapore

The agency will work with the brand to further promote its services and reaffirm NETS as Singapore’s leading provider of electronic payments.

Commenting on the win, Pat Lim, managing director of Initiative Singapore, said, “NETS is somewhat of an icon in Singapore with the largest terminal base in the country. We are looking forward to working with them in growing their brand and expanding their business.”

Launched in 1985, the electronic transfer network has more than 60,000 acceptance points across the island.

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