New B2B Asian retail-industry website attracts big names

As a news provider, Retail in Asia works by aggregating the latest stories from over 120 news and industry sources in over 15 key Asian retail markets each week, providing summaries and hyperlinks for readers to click through to the full story.

Topics covered on the site include store developments, retail systems, consumer trends, supply chains and marketing, as well as different retail sectors.

The new website is targeted at everyone from CEO-level executives and brand managers, to consultants and developers, to advertisers and recruitment agencies. In addition, the site provides potential entry points for international retailers interested in investing in Asia.

Individuals from adidas, The Body Shop, Marks and Spencer, Levi Strauss, Richemont Group, the Nuance Group and IBM are among the companies that have signed up to the site.

“We created the site out of our own desire to find out the latest retail industry news from around the region. There are great sites for retail industry news in Europe, the US and within some of the Asia-Pacific markets, but this is the first website in Asia to consolidate news from around the region into one easy format,” says Matt Fletcher, MD of inProjectsGroup and founder of Retail in Asia.

The site was developed by local digital marketing agency, Moni-Media. Through its viral launch it has reached to 10,000 readers this week, and will be promoted at trade exhibitions in Hong Kong and other Asian markets.