Nielsen and Twitter establish social TV rating in the US and plan to extend it worldwide

This launch follows Nielsen and NM Incite's recent acquisition of SocialGuide, a service that captures Twitter TV activity for all US programming across 234 TV channels in English and Spanish. 

 

The incorporation of social media activity in TV ratings was a topic of discussion during this year's CASBAA Convention. 

 

However, Nielsen has no timeline on introducing the ratings system in Asia-Pacific. “For now, the Twitter TV Rating is US-only," Matt Anchin, senior vice-president global marketing and communications for Nielsen, told Campaign. "Similar to the recent roll-out of Nielsen Online BrandEffect and Nielsen Online Campaign Ratings outside the US, we work to make our solutions and capabilities available to our clients worldwide.” 

In a previous interview, NM Incite Asia-Pacific managing director Yasir Yousuff said that the organisation hopes to roll out SocialGuide's services in Asia-Pacific next year.