Staff Reporters
Dec 20, 2010

Nokia N8’s Project Gener8 finds winner in ‘Phobia’

MANILA – Nokia has announced the winner for its Nokia N8 Project Gener8 – freelance publishing editor Paul Pineda

Nokia N8 has named Paul Pineda the winner of its Project Gener8
Nokia N8 has named Paul Pineda the winner of its Project Gener8

The Pier Roxas Campaign, created by JWT Manila and Nokia Philippines to introduce the Nokia N8 phone, was launched on September 27. The challenge was to help fictionary character Pier Roxas recover his memory by crafting stories and creating videos of what could have possibly happened to him over the past eight days.

The competition received nearly 1,000 entries and the final winners were announced on 15 December.

 “The engagement level during every stage of this campaign was just phenomenal,” stated Jos Ortega, JWT Manila CEO. “People who entered Pier Roxas’ social networking pages spent an average of four minutes per visit.  His fans got so into it that they began calling themselves ‘Pier-natics’.”

“This was an excellent campaign,” said Benoit Nalin, general manager, Nokia Philippines. “There was such a high level of consumer interest with the N8 phone.  We had the highest online pre-orders in Nokia history and our first round of stocks was sold out in two weeks.

The other winning entries included: in second place, Cyrus Pasamba's "Hypno-Pier" film, third place, Albert Torralba's "Covert OPS", and the People’s Choice Award was DK Codera's "F8" film. The winning and finalist videos can be viewed at http://nokian8.production-server.net/philippines/index.html

Related Articles

Just Published

1 day ago

Alibaba pledges 'aggressive' AI investment, reports ...

Revenue jumped 8% as Alibaba's AI-driven strategy paid off. A surge in investor confidence has sent its share price soaring over 60% since the start of the year.

1 day ago

Five by Five Global to deliver AI-powered campaigns ...

Can creativity truly be compressed? Former Cheil Australia MD Mark Anderson, now at Five by Five Global, is betting big on AI with a new seven-hour sprint model to find out.

1 day ago

BBDO launches new global vision to focus on bolder ...

'Do Big Things' will empower brands to take risks, make noise, and tackle the world's biggest problems with bold solutions, says global CEO Nancy Reyes.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.